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Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Publisher: Wiley
ISBN: 0471331236, 9780471331230
Format: pdf
Page: 512

December 20th, 2012 reviewer Leave a comment Go to comments. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Mastering Data Mining: The Art and. Mastering Data Mining: The Art and Science of Customer Relationship Management. Mastering Data Mining: The Art and Science of Customer Relationship Management : PDF eBook Download. I recently was hugely flattered by my friend Cosma Shalizi's articulate argument against my position that data science distinguishes itself from statistics in various ways. Berry, Michael J.A., and Gordon Linhoff. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Cosma is a well-read broadly .. Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Indeed, the customer relationship management (CRM) departments at corporations are full of MBA's who took one semester of watered down data mining who don't know what they don;t know blowing smoke up managments butt. Jim Goodnight, President and Cofounder, SAS Institute. Product DescriptionBerry and Linoff lead the reader down an enlightened path of best practices. Upper Saddle River, New Jersey: Prentice Hall, 1997. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post.